Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. It has tools that let the webmasters:
- Submit and check a sitemap
- Check and set the crawl rate, and view statistics about how Googlebot accesses a particular site
- Generate and check a robots.txt file. It also helps to discover pages that are blocked in robots.txt by chance.
- List internal and external pages that link to the site
- Get a list of broken links for the site
- See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings
- View statistics about how Google indexes the site, and if it found any errors while doing it
- Set a preferred domain (e.g. prefer example.com over www.example.com or vice versa), which determines how the site URL is displayed in SERPs
- Highlight to Google Search elements of structured data which are used to enrich search hit entries (released in December 2012 as Google Highlighter)
- Receive notifications from Google for manual penalties.
Criticism And Controversy.
The list of inbound links on Google Webmaster Tools is generally much larger than the list of inbound links that can be discovered using the link:somewebsite.com search query on Google itself. Google is tight lipped about the discrepancy. The list on Google Webmaster Tools includes nofollow links that do not convey search engine optimization authority to the linked site. On the other hand, the list of links generated with a link:somewebsite.com type query are deemed by Google to be "important" links in a controversial way. Google Webmaster Tools, as well as the Google index, seems to routinely ignore link spam.
Google Webmaster Tools Versus Google Analytics.
The search engines Internet marketer Tools displays site visitors per key phrase individually; the item allows much more information concerning website functionality according to The search engines search question. This application won't deal with search engine results coming from various other search engines like google, such as Bing, Bing, or Baidu.
The search engines Analytics displays full site visitors for a website, such as keys to press for you to a person's website, wherever many people originated in as well as what exactly search phrases had been employed. This displays what ever search phrases brought up a person's website inside the listings. Though their key phrases could possibly be right now there far too, a lot of could possibly be particular terms or long-tail search phrases. You can find possibly possibly search phrases where by The search engines offered a person's website though they don't really visit a perfect match up. When The search engines thinks the searcher recommended something diffrent, maybe many people viewable a person's website for your phrase or expression as being a suited match up though in which phrase seriously isn't shown within Internet marketer Tools as possibly getting on a person's website.